Get to know me

My professional context

I have spent most of my professional career in corporate environments, progressing from support roles to senior leadership positions in marketing and PR. Today, I work in an international context and regularly collaborate with managers and leaders from diverse countries and cultural backgrounds.
These experiences have allowed me to view leadership, responsibility, and decision-making from multiple perspectives. Despite differences in roles, organizations, and cultures, I repeatedly encountered similar themes in conversations with people in positions of responsibility—questions of priorities, meaning, sustainable performance, and personal satisfaction.

A turning point and shift in perspective

After years of high professional intensity, I began to realize that consistently deprioritizing personal needs and boundaries was not sustainable. The signals emerged gradually—both physical and psychological—and it became clear that my existing way of operating needed to be reassessed.
This moment marked a shift in perspective. I began working systematically with my priorities, investing in personal development, and exploring ways to align performance, responsibility, and long-term balance

A natural transition into coaching

The experiences gained along this journey gradually led me to professional coaching—not as a “quick fix,” but as a structured, respectful process that supports people in navigating complex situations and making conscious, well-considered decisions.
I see coaching as a partnership built on dialogue, trust, and responsibility. My role is not to give advice, but to create a space in which clients can clarify their own direction and define next steps within the context of their reality.

Education and professional grounding

In 2023, I successfully completed the MBA in Professional Coaching, delivered in accordance with the accreditation standards of Education Society, Ltd.. Upon fulfilling all program requirements, I was awarded the non-academic professional degree Master of Business Administration (MBA).

As part of the program, I completed and defended a final thesis titled Marketing Strategy for Emerging Business Coaches, focusing on the integration of coaching practice with entrepreneurial and strategic thinking.
I also completed the accredited Axia Professional Coaching program, including ACSTH coach-specific training, demonstrating proficiency in professional coaching competencies and techniques in alignment with the standards of the International Coaching Federation (ICF).

Further professional development included the program Team Coaching and Facilitation in Practice, delivered under the auspices of Axia Management Academy, with a focus on group dynamics, facilitation, and organizational contexts.
In 2025, I had the opportunity to participate in individual coaching focused on storytelling after being selected at a global company level for a development collaboration with Matthew Dicks, an internationally recognized expert in narrative and its application in professional communication. This experience further deepened my understanding of narrative work, message structure, and authentic communication—particularly in leadership, idea presentation, and strategic influence.

I am a member of the International Coaching Federation (ICF) and conduct my practice in full alignment with its professional standards.

Professional framework and coaching ethics

In my coaching practice, I am guided by:
• the ICF Core Competency Model,
• the ICF Code of Ethics.